Inside 2. 3and. Me founder Anne Wojcicki’s $9. DNA Revolution. There’s a lot you can do for your child with 9. You can purchase 1.
You can give her 3. Ferris wheel at the state fair, or you can get him a couple of violin lessons. You could put the money in a savings account, you could buy her her very own Leap. Frog Leap. Pad Explorer digital learning tablet, or you could buy enough pizzas to feed all of her friends on the block. So many options, so many choices. I took that money and got my daughter’s genes tested, ordering up an analysis of the composition of her very small self and its odds of living a long and healthy life. And in so doing, I in some small way tied her fate to the success of the company doing the analysis, a genetic- testing startup called 2.
Me in Mountain View, California. Last May, Angelina Jolie revealed in a New York Times op- ed that she had chosen to have a double mastectomy after testing positive for a likely lethal BRCA1 mutation.
Her generous manifesto spoke to the value of knowledge and the ability to act upon it. That morning, emails, texts, and calls came pouring in for Anne Wojcicki, founder and CEO of 2.
Virginia "Pepper" Potts is the Chief Executive Officer of Stark Industries. Originally working.
Me. “Did you see this? Did you see this?
The $126 million genetic-testing company can tell you how to live smarter, better, and longer. It can also tell you what might kill you.
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Do you test for that?” Yes, she had seen it. Yes, her company might test for it (Jolie’s exact mutation was not disclosed)–it tests hundreds of possible risk associations, including the three most common BRCA1 and 2 mutations. Angelina Jolie talking about a technical subject and saying, ‘I did this, you can do this’ is a great thing for us,” says Wojcicki. She did something to prevent disease, and that’s exactly what we want people thinking about.”Wojcicki has been thinking deeply about this for years. A former Wall Streeter with a degree in biology, she has parlayed a personal interest in wellness into a thriving, potentially groundbreaking business. Since founding 2.
Me in 2. 00. 6–with the backing of an impressive list of investors including her husband, Sergey Brin, and the company he then ran, Google–she has been working toward two goals: bringing the power of genetic testing to everyday consumers so they can better manage their own health care, and using the aggregated data from those tests to help doctors, scientists, hospitals, and researchers discover new cures for diseases that emanate from troublesome genetic mutations. Wojcicki and Brin announced their separation in August. A 2. 3and. Me spokesperson says, “He remains committed to the company.”) It has not been a business for the faint of heart–the three other similarly positioned startups in the field have changed course–but Wojcicki has deep pockets, having raised more than $1. Me’s inception, with Yuri Milner, the Russian billionaire who’s invested in Facebook, Twitter, and Airbnb, joining as a backer last December. We’re not just looking to get a venture- capital return,” says Wojcicki.
We set out with this company to revolutionize health care.” Wojcicki is connected to the fabric of Silicon Valley, which has served her well. But her goals are global. We’re not just looking to get a venture- capital return,” Wojcicki says.
We set out with this company to revolutionize health care.” On the same December day when she closed a $5. Me’s genetic testing from $2. While prices like that may not make taking control of one’s health a universal, democratic reality, they accelerate our society’s move in that direction. The end result could be a wholesale shift in the way we treat illness, a move away from our current diagnostic model to one based on prevention. That’s why, if Wojcicki gets it right, 2.
Me could help change the health care industry as we know it.At $9. 9, we are opening the doors of access,” she says.Genetics is part of an entire path for how you’re going to live a healthier life.”As 2.Me scales, its business model will shift. .
Right now it gets most of its revenue from the $9.The long game here is not to make money selling kits, although the kits are essential to get the base level data,” says Patrick Chung, a 2.Me board member and partner at the venture- capital firm NEA. . Once you have the data, [the company] does actually become the Google of personalized health care.” Genetic data on a massive scale is likely to be an extremely valuable commodity to pharmaceutical companies, hospitals, and even governments.This is where the real growth potential is.But first Wojcicki needs spit.
Her goal is to sign up a million customers by the end of 2. Eventually, she says, “I want 2. Once you get 2. 5 million people, there’s just a huge power of what types of discoveries you can make. Big data is going to make us all healthier. What kind of diet should certain people be on?
Are there things people are doing that make them really high- risk for cancer? There’s a whole group of people who are 1. Why?” As of September, 2. Me had 4. 00,0. 00 genotyped customers. It’s betting on quite an impressive fourth quarter. I had never really considered getting genetic testing before taking on this story assignment.
And getting the testing was not a mandate–my editors just wanted me to write about the process of considering it.) But my 5- year- old daughter, whom my husband and I adopted as a baby from Ethiopia, had started asking questions about her birth family that we couldn’t answer. Did we think they looked like her? Were her siblings fast like her? Where had her grandparents come from? With kindergarten fast approaching and with emotionally loaded projects such as constructing a family tree looming on the horizon, I thought maybe I could erase at least a few of the question marks.
The same saliva that allows 2. Me to find genetic mutations that increase or decrease your odds of getting a disease also reveals a lot of data about your genealogical roots. There’s something scary about asking for cold, hard, computer- driven data about someone you love.
I went back and forth for a few days before deciding to get her tested. There’s something scary about asking for cold, hard, computer- driven data about someone you love.
Did I really want to know? What would I do with the information? Would I change as a parent if I found out she was at risk for something scary, and would that change be helpful or harmful to her?
Illustration by Karlssonwilker.Wojcicki believes it’s a parent’s duty to arm herself with her children’s genetic blueprint, that the power of knowledge outweighs its burden.She’s already put that pragmatism to work for her family. Gran Encyclopedia Planeta Multimedia Cd 10 Spanish Verbs . In 2. 00. 8, her husband took a 2.
Me test that revealed he possesses a genetic mutation called LRRK2, which gives him a sharply increased risk–3. Parkinson’s. His mother possessed the same gene and was diagnosed at the age of 4. It also meant there was a 5. I’d rather have Sergey be proactive,” says Wojcicki, when I meet with her in August. He’s drinking coffee and exercising all the time [two behaviors thought to reduce a person’s risk for Parkinson’s].
I’d rather we give a lot of money to Michael J. Fox than be surprised at 5. Sergey] is diagnosed and say, ‘Well, shit, I wish I could’ve done things.’ And as for my kids, they’re going to die of something.” My eyes widen at her frankness, and she starts laughing. It’s just the reality. Everyone’s going to die and everyone’s going to get sick at some point. But I do believe that there are choices you can make in life that will make you as healthy as possible.”Ultimately, I found her logic persuasive. And if I was willing to do it for my daughter, I was certainly brave enough to do it for myself.
My husband felt differently. I go with fate,” he said. He felt that what seemed like a forbidden glimpse at elevated risk factors or rare carrier states wouldn’t improve the quality of his life, but would instead saddle him with a sense of helpless anxiety.
Still, he agreed that we owed our daughter as much information about herself as we could find. In June, a package with our test tubes arrived in the mailbox. Remember,” my husband warned kindly as I opened the envelope, as user- friendly as the Netflix DVD variety. There’s such a thing as having too much information.”Finding people who want their genes tested was never going to be easy for 2.
Me. There’s always something intimidating about a new technology that’s difficult to understand. In 2. 00. 3, an international scientific research team successfully completed the Human Genome Project, the first full sequencing of the human genome. Think of the human genome as the house for every person’s hereditary belongings, furnished with the DNA sequences within our 2.